“Part of an icon’s power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald’s, and the little red tab means Levi’s, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.” ~ Douglas Rushkoff
Nice shot and positioning. Perfect for a black and white photo. I remember when we got our first pair in high school and it was a fairly new thing, I never knew walking could be so delightful.
Share On