Day 181 – Scotland’s other national drink

 

Everywhere you go to eat and drink in Edinburgh you see this…

orange bottles of Irn Bru

Irn-Bru is a Scottish carbonated soft drink, long advertised as “Scotland’s other national drink”… When workers from the William Beardmore and Company Steel Works in Glasgow were dying from the large amounts of beer drunk to quench their thirst from the heat of the steel works, an alternative was sought. A local soft drinks manufacturer, A.G. Barr, approached the steel works and a contract was created to provide the workers with this drink. This unnamed drink later went on to be known as Iron Brew because of its connections to the steel and iron works. In 1946, a change in laws required that the word brew be removed from the name, as the drink is not brewed. The chairman of the company came up with the idea of changing the spelling of both halves of the name, giving the Irn-Bru brand. Innovative and sometimes controversial marketing campaigns have kept it as the number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi. (Source: Wikipedia)

 

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